With various services of Facebook, use of graphics interchange format (GIF) images increased tremendously. Facebook buying GIPHY, a popular website for creating and sharing GIFs, keeping users in mind. Facebook spend 400 million US dollars for this.
Facebook plans to buy GIPHY combine a huge large library and the main reasons with Instagram and other Facebook apps.
GIPHY is one of the largest Popular Search Engine GIF sites on entire Internet, providing various creating, sharing, and remixing GIFs tools. Facebook encourages use of GIPHY has long relied on GIPHY’s API in their apps.
Facebook app, Messenger, Instagram and WhatsApp are already associated with GIPHY. According to data on Facebook, more than 50 percent of GIPHY’s traffic goes from app and 50 percent just from Instagram.
With GIPHY purchase of Facebook team will move under Instagram team, making it easier to use GIFs and stickers on Instagram. However, GIPHY users will not see any difference in usage at moment. As a user, GIF uploads, GIPHY API usage and continue content creation.
Twitter, Pinterest, Slack, Reddit, and many more sites rely on GIPHY’s API service to provide GIF. While Facebook has spoken out against use of GIPHY, arise questions about use of GIPHY in case of direct Facebook competitors.