If you own a WordPress website, would you like to add a nofollow link to your WordPress web site? Or you’re not sure what the outbound links are or whether you should use them. If so, you can find out the details of the How to add Nofollow link through this post.

In this article, we will give you enough ideas about how to add these links. And we will discuss what, why and when you need to use them, and how to add nofollow link to your site. The important thing to do is we are going to lead you through four different ways to add links through this post.

  • Adding a nofollow link through the Gutenberg editor
  • Adding a nofollow link with the classic editor
  • Adding a nofollow link using editorskit plugin
  • Adding a nofollow link using Ultimate Nofollow plugin

After reading this tutorial, you will learn about various ways to add link to your WordPress web site and definitely get a good idea. Also, let’s start discussing the best method for your skills and workflow.

What is Nofollow Link?

When you link to another website from your website, there is an option to create a nofollow link that does not include the link to your website or blog. You are telling your search engines that you do not want to follow their link.

The anchor text element of the link seems to be used inside the HTML language. For example, to use a nofollow link, such a procedure would need to be followed.

 <a href="https://softohelp.com/" rel="nofollow">Nofollow</a> 

You must have understood how to use this link. Why add this link to your website? So let’s find out why to add a nofollow link to your WordPress website.

Why Use Nofollow Links?

Google bots and other search engine bots crawl your website to learn what your actual data is, who your target audience is, and more. They then index your website and help display relevant searches. Which you can see from Google’s search results.

In this case, search engines are a bit trickier. One of the most important strategies for search engine bots is to see which websites you link to and to follow links to your site. It certainly works in your favor. When you link your website to other websites because it adds extra credibility to your website.

However, there are some instances where you do not want Google to follow your link. This is the case if you want to add a nofollow link.

  • Affiliate Links and Sponsored Links – You don’t want them to affect your search rankings, especially because so many people may find your site spammy.
  • Links submitted by users through the comments – they may not be relevant to your site. Because these links lead to malicious sites.
  • Suspicious Source Links – It can never be guaranteed, however, that other websites will often want to share content with you. In that case, they can give you an unnatural link. These links you can create a group so that your search engines do not share you with unreliable websites.

Add the outbound link to the specific link on your website. Let your search engines help protect your site’s ranking. So how do we add a nofollow link?

Manually Add Links Using the Gutenberg Editor

Manually creating these links with the Gutenberg Editor is a quick and easy process. Editing Gutenberg is easy because adding only – rel = “nofollow” to each link is done.

For example, here is a feature that search engines follow. Moreover, the default feature of WordPress is revealed through it.

You can change from this link to a nofollow link if you want.

rel = “nofollow” helps add a feature to the Gutenberg editor. Click the three buttons to the right of the Gutenberg Editor and select Edit as HTML.

 <a href="https://softohelp.com/wordpress-tutorial/">WordPress Tutorial</a> 

You are now ready to add the rel = “nofollow” link.

  <a href="https://softohelp.com/wordpress-tutorial/" rel="nofollow">WordPress Tutorial</a>  

Then release the saved draft to confirm the changes or try saving it as a draft. Then the link will be treated as a nofollow link.

Manually Add Nofollow Link in WordPress Classic Editor


The classic edit of WordPress is too old. However, if you are still using WordPress Classic Editor, you can create nofollow types links by following the rules below. You can add a link to the classic editor by following the Gutenberg Editor’s Rule. All you need to do is move from visual mode to text mode.

To do this, open the text editor in Classic Editors.


Find the link you want to change and add rel = “nofollow”. You must be careful when adding this link. Because if not then your edited code can be randomized. Look carefully below where it needs to be added.

Then save the changes or get ready to publish.

Adding a Nofollow Link Through EditorsKit Plugin


WordPress plugins are very important for making changes inside the WordPress site. Because if you can’t do any coding then you just have to work on the visual system.

There is definitely EditorsKit Plugin to help you add nofollow types links in WordPress. If you do not want to manually add links. For those who want to use the pair Gutenberg editor, this plugin must be installed.

EditorsKit Plugin is a feature plugin that can also be called a page building toolkit. Which gives you better control over text format styling and workflow by providing different block options. But the important thing is that EditorsKit Plugin is able to create a nofollow link on your website.

You can start your journey by installing the plugin. Open your WordPress Dashboard and select Add to Plugins.


Then type the plugin into the search bar. When you find the plugin, install it now and activate it immediately.


Now you’re done. After installing the plugin, open the page you want to edit. Click on the link you want to add a nofollow and attribute to from the link you created, and then select Link Settings.


Then you will see that there is an alternative settings option for creating a nofollow link. Now your job is to enable this setting option.


Then the link will automatically be nofollow. Of course, be sure to save the post you created or edited.

Add a Classic Editor Nofollow Link Using the Ultimate Nofollow Plugin


If you are using the classic WordPress editor, you will need to install Ultimate Nofollow as a plugin to add nofollow link. With this plugin you can do any of the following:

  • When you add links to posts and pages, you will see a nofollow checkbox.
  • How many nofollow shortcodes will be provided to you
  • The advantage of automatically adding nofollow links to external links
  • Add or remove tags from all links in the comments

To install the Ultimate Nofollow plugin, follow the instructions as I describe the previous plugin lecture. Or follow our step-by-step guide on how to install a plugin.

Once the plugin has been installed on your WordPress web site, open the edited post or page. Then directly click on the link you want to change. After clicking the link you will see a popup appear here.


After opening the pop-up you will have an option to add a nofollow link. You can easily add there. Finishing the rel = “nofollow” tag with your tag is done.


Once you’ve finished editing your post or page, make sure to save or publish the post.

Final Thoughts of Adding a Nofollow Link to WordPress

After so much detail, you must have figured out which one applies to you. Here is a quick and easy process to add a link to your web site. And you can pick one of them for yourself. It is very important to make sure that the appropriate links are built into outbound links because disregarding this action can definitely affect your SEO’s ranking on search engines.

Only you can keep working on this. And the main thing is that – You are ready to add a nofollow link to your WordPress website?


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